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      Cover image for Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
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      Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

      Jaynie L. Smith,William G. Flanagan

      By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company’s competitive advantages and turn them into powerful weapons of persuasion in the…

      $56.99

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