Sign up to our emails and be the first to know about new releases, special offers and more.
Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!
Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.
Australian Book Retailer of the Year 2021
Jane Martin, Jim Blythe
A thorough insight into the core marketing concepts using real-life examples.
Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories…
Available to order, ships in approx 2 weeksAvailable to order
