Search results for ‘James N. Dertouzos,Steven Garber’

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      Cover image for Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
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      Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

      James N. Dertouzos,Steven Garber

      Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from…

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      Cover image for Human Resource Management and Army Recruiting: Analyses of Policy Options
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      Human Resource Management and Army Recruiting: Analyses of Policy Options

      James N Dertouzos,Steven Garber

      Documents research methods, findings, and policy conclusions from a project analyzing human resource management options for improving recruiting production.

      $92.99

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      Cover image for Performance Evaluation and Army Recruiting
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      Performance Evaluation and Army Recruiting

      James N. Dertouzos,Steven Garber

      Evaluates traditional performance metrics for Army recruiters and develops a preferred metric that takes into account the difficulty of recruiting different types of youth in various markets.

      $62.99

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