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      Cover image for Online Public Relations: A Handbook for Practitioners
      Hardback
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      Online Public Relations: A Handbook for Practitioners

      James L. Horton

      An experienced navigator himself of the online world and the creator and webmaster of a website used widely by other PR practitioners, Horton brings to the book an understanding of…

      $373.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Integrating Corporate Communications: The Cost-Effective Use of Message and Medium
      Hardback
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      Integrating Corporate Communications: The Cost-Effective Use of Message and Medium

      James L. Horton

      Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way…

      $373.99

      Available to order, ships in approx 2 weeksAvailable to order