Search results for ‘James C. Anderson, Jr.,Nirmalya Kumar,James A. Narus’

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      Cover image for Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
      Hardback
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      Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

      James C. Anderson, Jr.,Nirmalya Kumar,James A. Narus

      Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared…

      $106.99

      Available to order, ships in approx 4 weeksAvailable to order