Search results for ‘Jacob Goldenberg (Hebrew University of Jerusalem),David Mazursky (Hebrew University of Jerusalem)’

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      Cover image for Creativity in Product Innovation
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      Creativity in Product Innovation

      Jacob Goldenberg (Hebrew University of Jerusalem),David Mazursky (Hebrew University of Jerusalem)

      Creativity in Product Innovation describes a technique for improving creativity in product design.

      $144.99

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      Creativity in Product Innovation

      Jacob Goldenberg (Hebrew University of Jerusalem),David Mazursky (Hebrew University of Jerusalem)

      Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used…

      $236.99

      Available to order, ships in approx 2 weeksAvailable to order

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      Cracking the Ad Code

      Jacob Goldenberg (Hebrew University of Jerusalem),Amnon Levav,David Mazursky (Hebrew University of Jerusalem),Sorin Solomon (Hebrew University of Jerusalem)

      For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This…

      $71.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Cracking the Ad Code
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      Cracking the Ad Code

      Jacob Goldenberg (Hebrew University of Jerusalem),Amnon Levav,David Mazursky (Hebrew University of Jerusalem),Sorin Solomon (Hebrew University of Jerusalem)

      For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This…

      $125.99

      Available to order, ships in approx 2 weeksAvailable to order