Search results for ‘Isabelle Szmigin (Professor of Marketing, University of Birmingham),Maria Piacentini (Professor of Consumer Research, Lancaster University)’

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      Consumer Behaviour

      Isabelle Szmigin (Professor of Marketing, University of Birmingham),Maria Piacentini (Professor of Consumer Research, Lancaster University)

      Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

      $464.99

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