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      Cover image for The Multichannel Challenge: Integrating customer experiences for profit
      Paperback
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      The Multichannel Challenge: Integrating customer experiences for profit

      Hugh Wilson,Rod Street,Lindsay Bruce

      Based on IBM’s worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it…

      $100.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Multichannel Challenge: Integrating customer experiences for profit
      Hardback
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      The Multichannel Challenge: Integrating customer experiences for profit

      Hugh Wilson,Rod Street,Lindsay Bruce

      Based on IBM’s worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it…

      $852.99

      Available to order, ships in approx 4 weeksAvailable to order