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      Cover image for Consumer Packaging Strategy
      Paperback
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      Consumer Packaging Strategy

      Huda Khan, Richard Lee, Polymeros Chrysochou

      This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG…

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Consumer Packaging Strategy: Localisation in Asian Markets
      Hardback
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      Consumer Packaging Strategy: Localisation in Asian Markets

      Huda Khan,Richard Lee,Polymeros Chrysochou

      This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order