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      Cover image for The Media Handbook
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      The Media Handbook

      Helen Katz

      Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in…

      $123.99

      Order online and we’ll ship when availablePre-order now

      Cover image for The Media Handbook
      Hardback
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      The Media Handbook

      Helen Katz

      Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in…

      $283.99

      Order online and we’ll ship when availablePre-order now

      Cover image for The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
      Hardback
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      The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

      Helen Katz

      The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation…

      $634.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
      Paperback
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      The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

      Helen Katz

      The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

      $123.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
      Hardback
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      The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

      Helen Katz

      The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
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      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $92.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Influencer: The Science Behind Swaying Others
      Hardback
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      Influencer: The Science Behind Swaying Others

      T. Bettina Cornwell (University of Oregon, USA),Helen Katz (Publicis Groupe, USA)

      Influencers’ impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Hardback
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      Always Up Front: Helen Fried Kirshblum Goldstein

      Myrna Katz Frommer

      From the time she followed her big brother to kindergarten and got herself accepted a year ahead of time, Helen Fried Kirshblum Goldstein has pursued her goals with pluck, verve…

      $45.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The Emotionally Intelligent Child: Effective Strategies for Parenting Self-Aware, Cooperative, and Well-Balanced Kids
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      The Emotionally Intelligent Child: Effective Strategies for Parenting Self-Aware, Cooperative, and Well-Balanced Kids

      Helen Hadani,Rachael Katz

      Real tools for parenting with patience, and helping your child develop emotional intelligence–an essential character trait for succeeding in our highly social world

      If you’re like many parents, you may…

      $40.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Acquisitions and Collection Development in the Humanities
      Hardback
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      Acquisitions and Collection Development in the Humanities

      Linda S Katz,Sally J Kenney,Helen Kinsella

      Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the…

      $264.99

      Available to order, ships in approx 4 weeksAvailable to order