Search results for ‘Hans-Ruediger Kaufmann’

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      Cover image for Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
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      Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

      Hans-Ruediger Kaufmann

      As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more…

      $509.99

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      Cover image for Handbook of Research on Managing and Influencing Consumer Behavior
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      Handbook of Research on Managing and Influencing Consumer Behavior

      Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and…

      $978.99

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      Cover image for Encouraging Participative Consumerism Through Evolutionary Digital Marketing
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      Encouraging Participative Consumerism Through Evolutionary Digital Marketing

      Hans Ruediger Kaufmann,Agapi Manarioti

      This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms…

      $440.99

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      Cover image for Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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      Exploring the Power of Electronic Word-of-Mouth in the Services Industry

      Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this…

      $812.99

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      Cover image for Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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      Exploring the Power of Electronic Word-of-Mouth in the Services Industry

      Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this…

      $605.99

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      Cover image for Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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      Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

      This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze…

      $1005.99

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      Cover image for Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
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      Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

      A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics…

      $564.99

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      Cover image for Handbook of Research on Contemporary Consumerism
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      Handbook of Research on Contemporary Consumerism

      Provides an in-depth understanding of the various aspects and issues of consumerism, and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and…

      $867.99

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      Cover image for Consumption Culture in Europe: Insight into the Beverage Industry
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      Consumption Culture in Europe: Insight into the Beverage Industry

      This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in…

      $454.99

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      Cover image for EAGLE - STARTHILFE Marketing
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      EAGLE - STARTHILFE Marketing

      Bernd Britzelmaier,Hans Peter Studer,Hans-Rudiger Kaufmann

      $36.99

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      Cover image for Regulierung oder Deregulierung der Finanzmarkte: 2. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein
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      Regulierung oder Deregulierung der Finanzmarkte: 2. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein

      Finanzdienstleistungen koennen durch den Einsatz neuer Technologien heute von jedem Ort der Welt aus angeboten werden. Es geht dabei vor allem um die Regulierung oder Deregulierung der Finanzmarkte und um…

      $245.99

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      Cover image for Aktuelle Entwicklungen im Finanzdienstleistungsbereich: 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein
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      Aktuelle Entwicklungen im Finanzdienstleistungsbereich: 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein

      Der Band mit Beitragen zum Liechtensteinischen Finanzdienstleistungs-Symposium 2004 eroffnet ein breitgefachertes Spektrum interessanter Themen. Es werden produktspezifische Fragestellungen behandelt und marktrelevante Entwicklungstendenzen aufgezeigt. Die Beitrage beziehen sich dabei im wesentlichen…

      $152.99

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