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Add to list Added to list Groundbreakers: How Obama’s 2.2 Million Volunteers Transformed Campaigning in America
Hahrie Han (Associate Professor of Political Science, Associate Professor of Political Science, Wellesley College),Elizabeth McKenna (Ph.D. Candidate in Sociology, Ph.D. Candidate in Sociology, University of California, Berkeley),Jeremy Bird
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they…
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