Search results for ‘Guilherme D. Pires,John Stanton’

Filter & Refine

      Cover image for Ethnic Marketing: Theory, Practice and Entrepreneurship
      Hardback
      Add to list Added to list

      Ethnic Marketing: Theory, Practice and Entrepreneurship

      Guilherme D. Pires,John Stanton

      Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Ethnic Marketing: Theory, Practice and Entrepreneurship
      Paperback
      Add to list Added to list

      Ethnic Marketing: Theory, Practice and Entrepreneurship

      Guilherme D. Pires,John Stanton

      Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Ethnic Marketing: Culturally sensitive theory and practice
      Hardback
      Add to list Added to list

      Ethnic Marketing: Culturally sensitive theory and practice

      Guilherme Pires (University of Newcastle, Australia),John Stanton (University of Western Sydney, Australia.)

      This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses…

      $314.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Ethnic Marketing: Culturally sensitive theory and practice
      Paperback
      Add to list Added to list

      Ethnic Marketing: Culturally sensitive theory and practice

      Guilherme Pires (University of Newcastle, Australia),John Stanton (University of Western Sydney, Australia.)

      Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies…

      $115.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Ethnic Marketing
      Paperback
      Add to list Added to list

      Ethnic Marketing

      John Stanton (University of Newcastle in Australia),Guilherme Pires (University of Newcastle in Australia)

      A guide to marketing to ethnic communities in various countries and cultures. It recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus…

      $144.99

      Available to order, ships in approx 4 weeksAvailable to order