Paperback
Add to list Added to list Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Sandeep R. Chandukala,Jaehwan Kim,Thomas Otter,Peter E. Rossi,Greg M. Allenby
Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim…
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