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      Cover image for Applied Marketing Analytics Using Python
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      Applied Marketing Analytics Using Python

      Gokhan Yildirim, Raoul V. Kuebler

      Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

      $119.99

      Order online and we’ll ship when availablePre-order now

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      Applied Marketing Analytics Using Python

      Gokhan Yildirim, Raoul V. Kuebler

      Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

      $337.99

      Order online and we’ll ship when availablePre-order now

      Cover image for Applied Marketing Analytics Using R
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      Applied Marketing Analytics Using R

      Gokhan Yildirim, Raoul V. Kuebler

      Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of…

      $149.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Applied Marketing Analytics Using R
      Hardback
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      Applied Marketing Analytics Using R

      Gokhan Yildirim, Raoul V. Kuebler

      Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of…

      $428.99

      Available to order, ships in 7-14 daysAvailable to order