Search results for ‘Gerhard Raab, Riad A. Ajami, G. Jason Goddard’

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      Cover image for Customer Relationship Management
      Paperback
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      Customer Relationship Management

      Gerhard Raab, Riad A. Ajami, G. Jason Goddard

      Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies…

      $67.99

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      Cover image for Customer Relationship Management: A Global Perspective
      Hardback
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      Customer Relationship Management: A Global Perspective

      Gerhard Raab,Riad A. Ajami,G. Jason Goddard,Mr G. Jason Goddard

      Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with…

      $283.99

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