Hardback
Add to list Added to list Strategy As Action: Competitive Dynamics and Competitive Advantage
Curtis M. Grimm (Professor of Supply Chain and Strategy, Robert H. Smith School of Business, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland),Hun Lee (Associate Professor, School of Management, Associate Professor, School of Management, George Mason University),Ken G. Smith (Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, University of Maryland)
Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title…
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