Search results for ‘George Fields,Hotaka Katahira (Professor of Marketing Science, University of Tokyo, Japan),Jerry Wind (Professor of Marketing, Wharton School, USA)’

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      Leveraging Japan: Opening the Gateway to Asian Growth

      George Fields,Hotaka Katahira (Professor of Marketing Science, University of Tokyo, Japan),Jerry Wind (Professor of Marketing, Wharton School, USA)

      Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.

      $89.99

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