Search results for ‘G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James’

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      The Behavioral Economics of Brand Choice

      G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James

      This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie…

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