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      Cover image for Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
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      Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

      Sara Dolnicar,Bettina Grun,Friedrich Leisch

      This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market…

      $213.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
      Paperback
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      Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

      Sara Dolnicar,Bettina Grun,Friedrich Leisch

      This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market…

      $213.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Market Segmentation Analysis
      Paperback
      Add to list Added to list

      Market Segmentation Analysis

      Friedrich Leisch,Bettina Grun,Sara Dolnicar

      Business; Management science; Market research; Statistics This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the…

      $103.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Market Segmentation Analysis
      Hardback
      Add to list Added to list

      Market Segmentation Analysis

      Friedrich Leisch,Bettina Grun,Sara Dolnicar

      Business; Management science; Market research; Statistics This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the…

      $126.99

      Available to order, ships in 7-14 daysAvailable to order