Hardback
Add to list Added to list Strategic Communication for Startups and Entrepreneurs in China
Linjuan Rita Men (University of Florida, U.S.A.),Yi Grace Ji (Virginia Commonwealth University, U.S.A.),Zifei Fay Chen (University of San Francisco, U.S.A.)
This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
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