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    Cover image for Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    Paul Gillin,Eric Schwartzman

    The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with…

    $63.99

    Available to order, ships in approx 4 weeksAvailable to order

    Hardback
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    The Digital Pivot: Secrets of Online Marketing

    Eric Schwartzman

    Everything you need to know to pivot your business or career to digital through real world stories from The Grammys to the Pentagon in one practical, nontechnical guide by bestselling…

    $49.99

    Available to order, ships in 7-14 daysAvailable to order