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      Cover image for Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
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      Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

      Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams

      This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

      $146.99

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