Paperback
Add to list Added to list Marketing Theory: Evolution and Evaluation
Jagdish N. Sheth,David M. Gardner,D.E. Garrett (University of Oklahoma, USA),D.E. Garrett (University of Oklahoma, USA)
This thought–provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive…
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