Search results for ‘Dr Simon Kelly,Dr Paul Johnston,Stacey Danheiser’

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      Cover image for Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
      Paperback
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      Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

      Dr Simon Kelly,Dr Paul Johnston,Stacey Danheiser

      Presents original research documenting the size and nature of the ‘sea of sameness’ customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver…

      $132.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
      Hardback
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      Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

      Dr Simon Kelly,Dr Paul Johnston,Stacey Danheiser

      Presents original research documenting the size and nature of the ‘sea of sameness’ customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver…

      $398.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
      Hardback
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      Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

      Simon Kelly,Paul Johnston,Stacey Danheiser

      This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor…

      $165.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
      Paperback
      Add to list Added to list

      Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

      Simon Kelly,Paul Johnston,Stacey Danheiser

      This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor…

      $95.99

      Available to order, ships in 7-14 daysAvailable to order