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      Cover image for The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality
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      The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality

      Douglas E. Haynes (Dartmouth College, USA)

      This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian…

      $189.99

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