Search results for ‘Dawn Iacobucci,Deidre Popovich’

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      Cover image for Studying Healthcare from a Marketing Perspective
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      Studying Healthcare from a Marketing Perspective

      Dawn Iacobucci,Deidre Popovich

      Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with…

      $123.99

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      Cover image for Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
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      Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

      Dawn Iacobucci

      Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance…

      $208.99

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