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      Cover image for The Art and Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data
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      The Art and Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data

      David V. L. Smith,J.H. Fletcher

      Offers an account of the way researchers interpret evidence and apply it to decision making. This work shows how to assess your deciphering processes, and presents a framework integrating quantitative…

      $110.99

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