Hardback
Add to list Added to list Rules Of The Service Game
Jochen Wirtz (Nus, S'pore),Benjamin Schneider (Univ Of Maryland, Usa & Univ Of Southern California, Usa),David E Bowen (Thunder School Of Global Management, Usa & Arizona State Univ, Usa)
This book summarizes the ‘rules of the service game’ and presents the distilled lessons from three leaders’ decades-long experience in consulting, teaching, and research on service, summarizing the ‘rules of…
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