Search results for ‘David M Jones,Jan S. Slater,Jan S. Slater (Ohio University, USA)’

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      Cover image for What's in a Name?: Advertising and the Concept of Brands
      Hardback
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      What’s in a Name?: Advertising and the Concept of Brands

      David M Jones,Jan S. Slater,Jan S. Slater (Ohio University, USA)

      This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands -…

      $367.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for What's in a Name?: Advertising and the Concept of Brands
      Paperback
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      What’s in a Name?: Advertising and the Concept of Brands

      David M Jones,Jan S. Slater,Jan S. Slater (Ohio University, USA)

      This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands -…

      $100.99

      Available to order, ships in approx 2 weeksAvailable to order