Paperback
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Greg Elliott (Macquarie University),Sharyn Rundle-Thiele (Griffith University),David Waller (University of Technology , Sydney),Ingo Bentrott,Siobhan Hatton-Jones
Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights…
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