Search results for ‘David A. Aaker,Damien McLoughlin’

Filter & Refine

      Cover image for Strategic Market Management
      Paperback
      Add to list Added to list

      Strategic Market Management

      David A. Aaker,Damien McLoughlin

      The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses…

      $201.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Strategic Market Management: Global Perspectives
      Paperback
      Add to list Added to list

      Strategic Market Management: Global Perspectives

      Damien McLoughlin,David A. Aaker

      Suitable for business students studying strategy and marketing courses in the UK and Europe.

      $204.99

      Available to order, ships in approx 2 weeksAvailable to order