Paperback
Add to list Added to list Music, Markets and Consumption
Daragh O'Reilly (Lecturer in Marketing, Management School, University of Sheffield),Gretchen Larsen (Department of Management, King's College London),Krzysztof Kubacki (Keele Management School, Keele University)
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of…
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