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      Cover image for Historical Research in Marketing Management
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      Historical Research in Marketing Management

      This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as…

      $193.99

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      Cover image for Foundations of Marketing Thought: The Influence of the German Historical School
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      Foundations of Marketing Thought: The Influence of the German Historical School

      D.G. Brian Jones,Mark Tadajewski

      This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th…

      $88.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Foundations of Marketing Thought: The Influence of the German Historical School
      Hardback
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      Foundations of Marketing Thought: The Influence of the German Historical School

      D.G. Brian Jones,Mark Tadajewski

      This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Routledge Companion to Marketing History
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      The Routledge Companion to Marketing History

      The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process…

      $92.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Routledge Companion to Marketing History
      Hardback
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      The Routledge Companion to Marketing History

      The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process…

      $503.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Historical Research in Marketing Management
      Paperback
      Add to list Added to list

      Historical Research in Marketing Management

      This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as…

      $132.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The History of Marketing Thought
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      The History of Marketing Thought

      Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played…

      $3158.99

      Available to order, ships in approx 4 weeksAvailable to order