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      Pioneers in Marketing

      D.G. Brian Jones

      Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N…

      $186.99

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      Cover image for Pioneers in Marketing: A Collection of Biographical Essays
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      Pioneers in Marketing: A Collection of Biographical Essays

      D.G. Brian Jones

      Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in…

      $346.99

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      Historical Research in Marketing Management

      This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as…

      $193.99

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      Foundations of Marketing Thought: The Influence of the German Historical School

      D.G. Brian Jones,Mark Tadajewski

      This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th…

      $88.99

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      Cover image for Foundations of Marketing Thought: The Influence of the German Historical School
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      Foundations of Marketing Thought: The Influence of the German Historical School

      D.G. Brian Jones,Mark Tadajewski

      This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

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      The Routledge Companion to Marketing History

      The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process…

      $92.99

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      Cover image for The Routledge Companion to Marketing History
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      The Routledge Companion to Marketing History

      The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process…

      $503.99

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      Cover image for Historical Research in Marketing Management
      Paperback
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      Historical Research in Marketing Management

      This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as…

      $131.99

      Available to order, ships in approx 4 weeksAvailable to order