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      Cover image for Loyalty Management
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      Loyalty Management

      Cristina Ziliani, Marco Ieva

      In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

      It will guide marketers, business leaders and post graduate…

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Loyalty Management
      Hardback
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      Loyalty Management

      Cristina Ziliani, Marco Ieva

      In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

      It will guide marketers, business leaders and post graduate…

      $293.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
      Hardback
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      Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

      Cristina Ziliani,Marco Ieva

      In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
      Paperback
      Add to list Added to list

      Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

      Cristina Ziliani,Marco Ieva

      In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership…

      $79.99

      Available to order, ships in approx 2 weeksAvailable to order