Paperback
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Brad MacKay (Professor of Strategy, Senior Vice Principal and Vice Principal (International Strategy and External Relations), the University of St Andrews),Mikko Arevuo (Reader in Strategy and Leadership Practice, Regent's University London),David Mackay (MBA Academic Director & Professor of Strategy, University of Strathclyde),Maureen Meadows (Professor of Strategic Management, Coventry University)
A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strategy centre stage to help tomorrow’s business professionals think, talk…
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