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      Cover image for Evaluating Military Advertising and Recruiting: Theory and Methodology
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      Evaluating Military Advertising and Recruiting: Theory and Methodology

      Committee on the Youth Population and Military Recruitment - Phase II,National Research Council,National Academy of Sciences

      Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.

      $215.99

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