Paperback
Add to list Added to list Spectacle Lenses: Theory and Practice
Colin Fowler (Senior Lecturer, Optometry and Vision Sciences, Aston University, Birmingham, UK),Keziah Latham Petre, PhD, BSc, MCOptom (Lecturer, Optometry and Vision Sciences, Aston University, Birmingham, UK)
This handbook, aimed at optometrists and those working in the optical industry, provides information on how marketing can be used effectively and professionally in retail optics. It covers consumer behaviour…
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