Paperback
Add to list Added to list Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns
Clifford W. Brown (Union College, Rhode Island),Lynda W. Powell (University of Rochester, New York),Clyde Wilcox (Georgetown University, Washington DC)
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks…
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