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      Scientific Advertising

      Claude C Hopkins

      The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes…

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      Scientific Advertising

      Claude C Hopkins

      The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

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      Cover image for Claude C. Hopkins' Scientific Advertising With My Life in Advertising
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      Claude C. Hopkins’ Scientific Advertising With My Life in Advertising

      Dr Robert C Worstell,Claude C Hopkins

      Scientific Advertising is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest…

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      My Life in Advertising

      Claude C Hopkins

      This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

      This work is in the "public…

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      My Life in Advertising

      Claude C Hopkins

      This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

      This work is in the "public…

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      Scientific Advertising

      Claude C Hopkins

      Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

      …

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      My Life in Advertising

      Claude C Hopkins

      This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.

      This work is in the public…

      $36.99

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      Cover image for Scientific Advertising: Complete and Unabridged
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      Scientific Advertising: Complete and Unabridged

      Claude C Hopkins

      The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their philosophy and practice. Travelers to India have written great tales about the hordes…

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a…

      $42.99

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      Cover image for My Life In Advertising and Scientific Advertising
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      My Life In Advertising and Scientific Advertising

      Claude C Hopkins

      Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific…

      $55.99

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      My Life In Advertising

      Claude C Hopkins

      "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a…

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      My Life in Advertising and Scientific Advertising

      Claude C Hopkins

      Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific…

      $33.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

      …

      $26.99

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      Cover image for Scientific Advertising: Complete and Unabridged
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      Scientific Advertising: Complete and Unabridged

      Claude C Hopkins

      The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

      $22.99

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      Scientific Advertising

      Claude C Hopkins

      Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

      $14.99

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      Scientific Advertising

      Claude C Hopkins

      In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are…

      $42.99

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      Scientific Advertising

      Claude C Hopkins

      David Ogilvy said of Scientific Advertising, Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of…

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      My Life in Advertising

      Claude C Hopkins

      This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, This book is not written as a personal history, but as a business story. The…

      $32.99

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      My Life in Advertising

      Claude C Hopkins

      This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, This book is not written as a personal history, but as a business story. The…

      $59.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

      …

      $53.99

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      Cover image for My Life In Advertising
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      My Life In Advertising

      Claude C Hopkins

      "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a…

      $26.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers…

      $15.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

      $15.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a…

      $19.99

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      Cover image for Scientific Advertising
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      Scientific Advertising

      Claude C Hopkins

      Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

      $33.99

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      Cover image for My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success
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      My Life in Advertising - Masters of Marketing Secrets: A Copywriter’s Journey to Success

      Robert C. Worstell, Claude C. Hopkins

      This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The…

      $30.99

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      Cover image for Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter
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      Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter

      Robert C. Worstell, Claude C. Hopkins

      The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

      $20.99

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