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      Cover image for Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand
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      Countering Brandjacking in the Digital Age: … and Other Hidden Risks to Your Brand

      Christopher Hofman,Simeon Keates

      The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to…

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