Search results for ‘Christoph Breetz’

Filter & Refine

      Cover image for Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium
      Paperback
      Add to list Added to list

      Product packaging as tool to demand a price premium: Does packaging enhance consumers’ value perception to justify a price premium

      Christoph Breetz

      This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product…

      $133.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Die Unterschiede der Goodwill-Bewertung nach HGB, IAS und US-GAAP
      Paperback
      Add to list Added to list

      Die Unterschiede der Goodwill-Bewertung nach HGB, IAS und US-GAAP

      Christoph Breetz

      Wissenschaftlicher Aufsatz aus dem Jahr 2003 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 1,0, EBC Hochschule Berlin, Veranstaltung: Projektarbeit, Sprache: Deutsch, Abstract: Die Rahmenbedingungen der externen Rechnungslegung zur Bewertung…

      $121.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Impact of Product Packaging on Consumers' Value Perception
      Paperback
      Add to list Added to list

      The Impact of Product Packaging on Consumers’ Value Perception

      Christoph Breetz

      Master’s Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Durham University (Durham University Business School), course: MBA…

      $177.99

      Available to order, ships in approx 2 weeksAvailable to order