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      Cover image for Strategic International Marketing
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      Strategic International Marketing

      Carl Arthur Solberg, Havard Huse

      Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour…

      $304.99

      Available to order, ships in approx 2 weeksAvailable to order

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      Strategic International Marketing

      Carl Arthur Solberg, Havard Huse

      Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour…

      $83.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for International Marketing: Strategy development and implementation
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      International Marketing: Strategy development and implementation

      Carl Arthur Solberg

      Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable…

      $83.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for International Marketing: Strategy development and implementation
      Hardback
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      International Marketing: Strategy development and implementation

      Carl Arthur Solberg

      Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable…

      $314.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries
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      Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

      Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable…

      $345.99

      Available to order, ships in 7-14 daysAvailable to order