Search: ‘Bruce I. Newman’

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

Bruce I. Newman

Demonstrates how The United States’ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over…

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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

Bruce I. Newman

Demonstrates how The United States’ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over…

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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Bruce I. Newman

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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The Marketing of the President: Political Marketing as Campaign Strategy

Bruce I Newman

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues…

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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

Bruce I Newman (DePaul University, USA)

Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication…

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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

Bruce I Newman (DePaul University, USA)

Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication…

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Political Branding: More Than Parties, Leaders and Policies

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper…

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Political Branding

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper…

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A Cross-Cultural Theory of Voter Behavior

Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman (DePaul University, USA)

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and…

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A Cross-Cultural Theory of Voter Behavior

Wojciech Cwalina,Andrzej Falkowski,Bruce I Newman (DePaul University, USA)

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and…

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The 2020 U.S. Presidential Election: Democratic Norms and Group Perceptions

This book explores the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It highlights different features of the changing role of democratic and…

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Political Marketing and the Election of 2020

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book…

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Social Media, Political Marketing and the 2016 U.S. Election

This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue…

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Social Media, Political Marketing and the 2016 U.S. Election

This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue…

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Winning Elections with Political Marketing

Philip J Davies,Bruce I. Newman

Looks at the election process on both sides of the Atlantic, providing an insight into how modern political communication and marketing strategies are used in the United States and the…

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Winning Elections with Political Marketing

Philip J Davies,Bruce I. Newman

Looks at the election process on both sides of the Atlantic, providing an insight into how modern political communication and marketing strategies are used in the United States and the…

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The 2020 U.S. Presidential Election

This book explores the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It highlights different features of the changing role of democratic and…

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Political Marketing and the Election of 2020

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book…

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Political Marketing in Retrospective and Prospective

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a…

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Political Marketing in Retrospective and Prospective

This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a…

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A Theory of Political Choice Behavior

Bruce I. Newman,Jagdish N. Sheth,Bruce I. Newman

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today’s voter. Section A…

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Political Marketing: Strategic ‘Campaign Culture

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of…

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Political Marketing:: Theoretical and Strategic Foundations

Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman

This is the first integrated theory-to-practice text on marketing’s role in the political process. It

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Political Marketing:: Theoretical and Strategic Foundations

Wojciech Cwalina,Andrzej Falkowski,Bruce I. Newman

This is the first integrated theory-to-practice text on marketing’s role in the political process. It

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Issues of Political Marketing

Examining the evolution of political marketing in Central and Eastern Europe, this book delivers a snapshot into both the campaign strategies and the triumphs and trials facing democratic progress in…

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Political Marketing: Strategic ‘Campaign Culture

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of…

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