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      Cover image for Kulanzmanagement in Der Kfz-Industrie
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      Kulanzmanagement in Der Kfz-Industrie

      Axel Eggert

      Bereits seit einigen Jahren wird das Beschwerdemanagement mit zunehmender Bedeutung im Rahmen des Marketing untersucht. Aufgrund ihrer volkswirtschaftlichen Bedeutung hat dabei die Kfz-Industrie eine besondere Rolle. Vielfaltige Studien haben sich…

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      Cover image for Information Und Innovation Im Industriellen Mittelstand: Eine Theoriegeleitete Empirische Untersuchung
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      Information Und Innovation Im Industriellen Mittelstand: Eine Theoriegeleitete Empirische Untersuchung

      Axel Eggert

      Originally presented as the author’s thesis (doctoral)–Universiteat Siegen, 1991.

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      The Saxophone in Advertising

      Axel Eggert

      Contents: Advertising Background - Music - The Saxophone - a Musical Instrument - Iconography/Image of the Saxophone in Advertising - Qualitative Research.

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      The Saxophone in Advertising

      Axel Eggert,Melanie Vockeroth

      Contents: Advertising Background - Music - The Saxophone - a Musical Instrument - Iconography/Image of the Saxophone in Advertising - Qualitative Research.

      $334.99

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