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Add to list Added to list Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign
John Allen Hendricks (Chair and Professor of Mass Communication, Chair and Professor of Mass Communication, Stephen F. Austin State University),Dan Schill (Associate Professor of Communication Studies, Associate Professor of Communication Studies, James Madison University)
Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and…
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