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      Cover image for Service Innovation
      Paperback
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      Service Innovation

      Anders Gustafsson,Per Kristensson,Gary R. Schirr,Lars Witell

      Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Service Innovation
      Hardback
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      Service Innovation

      Anders Gustafsson,Per Kristensson,Gary R Schirr

      Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based…

      $73.99

      Available to order, ships in approx 2 weeksAvailable to order