Search results for ‘Amir Heiman,Bruce P. McWilliams,David Zilberman’

Filter & Refine

      Cover image for Adoption of Innovations: Comparing the Imitation and the Threshold Models
      Paperback
      Add to list Added to list

      Adoption of Innovations: Comparing the Imitation and the Threshold Models

      Amir Heiman,Bruce P. McWilliams,David Zilberman

      Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual’s decision whether, and to what extent, to…

      $104.99

      Available to order, ships in 7-14 daysAvailable to order