Search results for ‘Alvin J. Silk,Ernst R. Berndt’

Filter & Refine

      Cover image for Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
      Paperback
      Add to list Added to list

      Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

      Alvin J. Silk,Ernst R. Berndt

      Provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the US as a share of nominal GDP has been falling. The authors further show that…

      $132.99

      Available to order, ships in 7-14 daysAvailable to order